Art Here and Now
Daring creativity happening now around the world
Who Are the Live Sand Animators in those Commercials?

In live sand animation, sand is lit from underneath using a lightbox and manipulated by an artist in real time to create images. This performance can be projected for a live audience or filmed.

Many commercials have been popping up lately which use sand animation. Who are these artists? There are four well-known sand animators that create much of this work.

Ferenc Cakó claims to have created the artform, and has created promos for Animal Planet.

Ilana Yahav has performed in many commercials, including for Qwest.

Joe Castillo’s best known work is for The Passion of the Christ.

Kseniya Simonova is a YouTube sensation. Her winning performance from Ukraine’s Got Talent has been viewed over 3 million times.

Visit the official sites of Ferenc Cakó, Ilana Yahav, Joe Castillo and Kseniya Simonova.

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posted by Trout Monfalco