<?xml version="1.0" encoding="UTF-8"?> <rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" ><channel><title>Art Here and Now &#187; Marketing</title> <atom:link href="http://www.arthereandnow.com/topics/marketing/feed/" rel="self" type="application/rss+xml" /><link>http://www.arthereandnow.com</link> <description>Daring creativity happening now around the world</description> <lastBuildDate>Sat, 05 Feb 2011 03:51:11 +0000</lastBuildDate> <generator>http://wordpress.org/?v=9930</generator> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <item><title>Amanda Palmer is Not Afraid to Take Your Money</title><link>http://www.arthereandnow.com/amanda-palmer-is-not-afraid-to-take-your-money/</link> <comments>http://www.arthereandnow.com/amanda-palmer-is-not-afraid-to-take-your-money/#comments</comments> <pubDate>Fri, 09 Oct 2009 02:45:14 +0000</pubDate> <dc:creator>Trout Monfalco</dc:creator> <category><![CDATA[Art Life]]></category> <category><![CDATA[Big Business]]></category> <category><![CDATA[Controversy]]></category> <category><![CDATA[Economics]]></category> <category><![CDATA[Marketing]]></category> <category><![CDATA[Philosophy]]></category> <category><![CDATA[amanda palmer]]></category><guid isPermaLink="false">http://www.arthereandnow.com/?p=340</guid> <description><![CDATA[<br/>Most people have no idea what it takes to make good art, whether it&#8217;s music, film, painting or anything else.  They don&#8217;t know how much training and study has gone into building the artist&#8217;s skills, and how much practice of that skill it took to allow them to make something, especially if it&#8217;s great. [...]Related posts:<ol><li><a href='http://www.arthereandnow.com/thank-you-richard-florida-for-giving-the-bohemians-so-much-power-now-please-tell-us-when-will-we-ever-benefit-from-it/' rel='bookmark' title='Permanent Link: Thank you Richard Florida for giving The Bohemians so much power. Now please tell us &#8211; when will we ever benefit from it?'>Thank you Richard Florida for giving The Bohemians so much power. Now please tell us &#8211; when will we ever benefit from it?</a></li></ol>]]></description> <content:encoded><![CDATA[<br/><p>Most people have no idea what it takes to make good art, whether it&#8217;s music, film, painting or anything else.  They don&#8217;t know how much training and study has gone into building the artist&#8217;s skills, and how much practice of that skill it took to allow them to make something, especially if it&#8217;s great.  A lot of people take it for granted.</p><p>Most artists have other jobs that sustains their artistic habit.  But time is a finite resource.  The more time you spend at another job, the less time you have for practicing, studying, marketing and, most importantly, Making your work.  The less time you have to make work, the less income you could possibly make from it.  The less you make from it, the more likely you&#8217;ll continue to work in another job, keeping you further from practicing, studying and making.  Over the course of 10 years, working another job that keeps you from practicing your art will keep you from becoming great at it.   (This doesn&#8217;t even take into account when you reach a time in your life where you might want to <a href="http://moneywatch.bnet.com/career-advice/blog/other-8-hours/do-people-without-kids-waste-their-free-time/613/" target="readmore">have kids</a>.)</p><p>This is a vicious cycle, a catch-22.<br /> This is why I believe many successful artists got in most of their <a href="http://www.artsjournal.com/artfulmanager/main/wanna-get-to-carnegie-hall-got.php" target="readmore">10,000 hours</a> of training before they left home and had to start paying  rent.</p><p>This misunderstanding about the time and skills required to make art makes the audience less likely to pay for it.  (So does how relevant they think it is to their own lives, but that&#8217;s a whole other story.)</p><p>As new technology has taken hold, many of the middle-men who used to be the ones asking for the audience&#8217;s money (publishers, record labels, magazines, promoters, distributors, stores, studios) are disappearing.  The artist is the one who&#8217;s now asking for money to live from, and some of the audience isn&#8217;t used to it, and doesn&#8217;t like it.  It doesn&#8217;t help that as distribution becomes cheaper and cheaper, internet culture at large wants everything <a href="http://www.wired.com/techbiz/it/magazine/16-03/ff_free" target="readmore">for free</a>.</p><p>Amanda Palmer, artist best known as the lead of The Dresden Dolls, says:</p><blockquote><p>artists need to make money to eat and to continue to make art.<br /> artists used to rely on middlemen to collect their money on their behalf, thereby rendering themselves innocent of cash-handling in the public eye.<br /> artists will now be coming straight to you (yes YOU, you who want their music, their films, their books) for their paychecks&#8230;<br /> dead serious: this is the way shit is going to work from now on and it will work best if we all embrace it and don’t fight it&#8230;</p><p>it’s also not a matter of whether an artist is starving or cruising on a yacht.<br /> i would hate to see my fans turn on me once i actually have money in the bank with a “well, i would support you if you were starving, but now that you’re eating, no way.”<br /> fuck that&#8230;<br /> feel ok about giving your money directly to paul mccartney. he may be rich, but he still rocks. show you care.<br /> feel ok about giving it to fucking lady gaga if you’ve been guiltily downloading her dance tracks for free.<br /> rejoice in the fact that you are directly responsible for several threads in her new spandex spacesuit.<br /> it shouldn’t matter.<br /> it’s about empowerment and it’s about SIMPLICITY: fan loves art, artist needs money, fan gives artist money, artist says thank you.</p></blockquote><p>She is experimenting with ways to make a living, from paid live video to auctioning her artwork.  What are other new ways artists are making a living from their work?<br /> Do you feel ok helping to pay their rent?</p><p>Read the entire post from Amanda Palmer &#8211; <a href="http://blog.amandapalmer.net/post/200582690/why-i-am-not-afraid-to-take-your-money-by-amanda" target="readmore">Why I Am Not Afraid To Take Your Money</a></p><p>Get the work of <a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&#038;location=http%3A%2F%2Fwww.amazon.com%2Fs%3Fie%3DUTF8%26x%3D0%26ref%255F%3Dnb%255Fss%26y%3D0%26field-keywords%3Damanda%2520palmer%26url%3Dsearch-alias%253Daps&#038;tag=arthereandnow-20&#038;linkCode=ur2&#038;camp=1789&#038;creative=390957" target="Amazon">Amanda Palmer</a>.</p><p>Everybody&#8217;s Gotta Live, from Who Killed Amanda Palmer</p><p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/Glq_vb0A-yg&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Glq_vb0A-yg&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p><p>Related posts:<ol><li><a href='http://www.arthereandnow.com/thank-you-richard-florida-for-giving-the-bohemians-so-much-power-now-please-tell-us-when-will-we-ever-benefit-from-it/' rel='bookmark' title='Permanent Link: Thank you Richard Florida for giving The Bohemians so much power. Now please tell us &#8211; when will we ever benefit from it?'>Thank you Richard Florida for giving The Bohemians so much power. Now please tell us &#8211; when will we ever benefit from it?</a></li></ol></p>]]></content:encoded> <wfw:commentRss>http://www.arthereandnow.com/amanda-palmer-is-not-afraid-to-take-your-money/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>David Byrne &#8211; How to be a Musician in a Digital World</title><link>http://www.arthereandnow.com/david-byrne-how-to-be-a-musician-in-a-digital-world/</link> <comments>http://www.arthereandnow.com/david-byrne-how-to-be-a-musician-in-a-digital-world/#comments</comments> <pubDate>Mon, 24 Dec 2007 23:02:54 +0000</pubDate> <dc:creator>Trout Monfalco</dc:creator> <category><![CDATA[Art Life]]></category> <category><![CDATA[Big Business]]></category> <category><![CDATA[Economics]]></category> <category><![CDATA[Marketing]]></category> <category><![CDATA[Music & Sounds]]></category> <category><![CDATA[Technology]]></category><guid isPermaLink="false">http://www.arthereandnow.com/2007/12/24/david-byrne-how-to-be-a-musician-in-a-digital-world/</guid> <description><![CDATA[<br/>Last week, David Byrne interviewed Thom Yorke of Radiohead for Wired, about their battle with record companies and their ultimate decision to produce and distribute their own music.  This was punctuated a few months ago by releasing their latest album, In Rainbows, through their own site, and allowed fans to name their own price [...]Related posts:<ol><li><a href='http://www.arthereandnow.com/david-byrnes-perfect-city/' rel='bookmark' title='Permanent Link: David Byrne&#8217;s Perfect City'>David Byrne&#8217;s Perfect City</a></li><li><a href='http://www.arthereandnow.com/plastic-records-italy/' rel='bookmark' title='Permanent Link: Plastic Records, Italy'>Plastic Records, Italy</a></li><li><a href='http://www.arthereandnow.com/david-hockneys-advice-for-iphone-painting/' rel='bookmark' title='Permanent Link: David Hockney&#8217;s Advice for iPhone Painting'>David Hockney&#8217;s Advice for iPhone Painting</a></li></ol>]]></description> <content:encoded><![CDATA[<br/><p>Last week, David Byrne interviewed Thom Yorke of Radiohead for Wired, about their battle with record companies and their ultimate decision to produce and distribute their own music.  This was punctuated a few months ago by releasing their latest album, <em>In Rainbows</em>, through <a href="http://www.radiohead.com/" target="MoreLinks" onMouseUp="MoreLinks.focus();">their own site</a>, and allowed fans to name their own price for the album.  In the interview I am particularly happy with Thom Yorke&#8217;s invocation of the book <em>No Logo</em> by Naomi Klein.</p><p>At the same time, David Byrne wrote an amazing piece about being a musician in the digital world.  As someone who has owned his own label and been a musician himself under different levels of label control, he has perspective to see the good and bad from all the types of musical situations available. This piece is the most concise and informative I&#8217;ve seen on the music business.  If you are a musician it is a great read.  The only option I think he leaves out are services like <a href="http://www.tunecore.com/" target="MoreLinks" onMouseUp="MoreLinks.focus();">TuneCore</a>, who allow you to place music on iTunes and other digital services with no withholding whatsoever.  You just pay the hosting fee per year and per song (not very much) and they get you on the music stores.</p><p>Read: <a href="http://www.wired.com/entertainment/music/magazine/16-01/ff_byrne" target="MoreLinks" onMouseUp="MoreLinks.focus();">The music industry article for musicians by David Byrne</a> or<br /> <a href="http://www.wired.com/entertainment/music/magazine/16-01/ff_yorke" target="MoreLinks" onMouseUp="MoreLinks.focus();">David Byrne&#8217;s interview with Thom Yorke</a></p><p>Buy work by <a href="http://www.amazon.com/gp/search?ie=UTF8&#038;keywords=Radiohead&#038;tag=arthereandnow-20&#038;index=blended&#038;linkCode=ur2&#038;camp=1789&#038;creative=9325" target="Amazon" onMouseUp="Amazon.focus();">Radiohead</a>, <a href="http://www.amazon.com/gp/search?ie=UTF8&#038;keywords=Thom%20Yorke&#038;tag=arthereandnow-20&#038;index=blended&#038;linkCode=ur2&#038;camp=1789&#038;creative=9325" target="Amazon" onMouseUp="Amazon.focus();">Thom Yorke</a> or <a href="http://www.amazon.com/gp/search?ie=UTF8&#038;keywords=David%20Byrne&#038;tag=arthereandnow-20&#038;index=blended&#038;linkCode=ur2&#038;camp=1789&#038;creative=9325" target="Amazon" onMouseUp="Amazon.focus();">David Byrne</a> (and <a href="http://www.amazon.com/gp/search?ie=UTF8&#038;keywords=Talking%20Heads&#038;tag=arthereandnow-20&#038;index=blended&#038;linkCode=ur2&#038;camp=1789&#038;creative=9325" target="Amazon" onMouseUp="Amazon.focus();">Talking Heads</a>).</p><p>Get <em><a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&#038;location=http%3A%2F%2Fwww.amazon.com%2FNo-Logo-Space-Choice-Jobs%2Fdp%2F0312421435%3Fie%3DUTF8%26s%3Dbooks%26qid%3D1198564094%26sr%3D8-19&#038;tag=arthereandnow-20&#038;linkCode=ur2&#038;camp=1789&#038;creative=9325" target="Amazon" onMouseUp="Amazon.focus();">No Logo</a></em> by <a href="http://www.amazon.com/gp/search?ie=UTF8&#038;keywords=Naomi%20Klein&#038;tag=arthereandnow-20&#038;index=blended&#038;linkCode=ur2&#038;camp=1789&#038;creative=9325" target="Amazon" onMouseUp="Amazon.focus();">Naomi Klein</a>.</p><p>Related posts:<ol><li><a href='http://www.arthereandnow.com/david-byrnes-perfect-city/' rel='bookmark' title='Permanent Link: David Byrne&#8217;s Perfect City'>David Byrne&#8217;s Perfect City</a></li><li><a href='http://www.arthereandnow.com/plastic-records-italy/' rel='bookmark' title='Permanent Link: Plastic Records, Italy'>Plastic Records, Italy</a></li><li><a href='http://www.arthereandnow.com/david-hockneys-advice-for-iphone-painting/' rel='bookmark' title='Permanent Link: David Hockney&#8217;s Advice for iPhone Painting'>David Hockney&#8217;s Advice for iPhone Painting</a></li></ol></p>]]></content:encoded> <wfw:commentRss>http://www.arthereandnow.com/david-byrne-how-to-be-a-musician-in-a-digital-world/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>The Czech Dream, the Hoax Superstore of the Czech Republic</title><link>http://www.arthereandnow.com/the-czech-dream-the-hoax-superstore-of-the-czech-republic/</link> <comments>http://www.arthereandnow.com/the-czech-dream-the-hoax-superstore-of-the-czech-republic/#comments</comments> <pubDate>Sun, 09 Sep 2007 10:17:55 +0000</pubDate> <dc:creator>Trout Monfalco</dc:creator> <category><![CDATA[Big Business]]></category> <category><![CDATA[Cinema]]></category> <category><![CDATA[Czech Republic]]></category> <category><![CDATA[Documentary]]></category> <category><![CDATA[Featured]]></category> <category><![CDATA[Installation Art]]></category> <category><![CDATA[Marketing]]></category> <category><![CDATA[Performance Art]]></category><guid isPermaLink="false">http://www.arthereandnow.com/2007/09/09/the-czech-dream-the-hoax-superstore-of-the-czech-republic/</guid> <description><![CDATA[<br/>In the late &#8217;80s, Czechoslovakia became a democratic state, and in 1993 peacefully separated into two countries &#8211; the Czech Republic and Slovakia.  With democracy came capitalism and advertising, and with capitalism and advertising came The Hypermarket.  Hypermarkets are the world&#8217;s superstores, selling shoes and spinach, pipe wrenches and pumpkins, all you would [...]]]></description> <content:encoded><![CDATA[<br/><p>In the late &#8217;80s, Czechoslovakia became a democratic state, and in 1993 peacefully separated into two countries &#8211; the Czech Republic and Slovakia.  With democracy came capitalism and advertising, and with capitalism and advertising came The Hypermarket.  Hypermarkets are the world&#8217;s superstores, selling shoes and spinach, pipe wrenches and pumpkins, all you would need to buy under one roof.  Compared to the scarcity of goods in the pre-capitalist Czechoslovakia, this abundance was a big change.</p><p>Just like people in other countries had become critical of rampant consumerism and advertising eroding their culture, many Czechs felt the same way.</p><p>Two filmmakers created a fake advertising campaign, including radio, tv, sales flyers, posters and a web site, to promote the new hypermarket named <a href="http://www.ceskatelevize.cz/specialy/ceskysen/en/index.php" target="MoreLinks" onMouseUp="MoreLinks.focus();">Czech Dream</a> &#8211; Cesky Sen.  They announced a location and an opening day; built a huge fake storefront in a field, made of a tarp and scaffolding; and 3,000 people showed up.  They filmed the whole thing, from inception, ad design, recording the theme song, filming the commercials, to the day 3,000 people standing in front of them found out they had been lied to.</p><p>The film is well made, but like many odd art events, the real art happened in the field that morning with those 3,000 people.  The film just documents creating that art.</p><p>Controversy about the film and the ad campaign stretched all the way to the Czech Parliament and Prime Minister.  Government arts funding had been used to make the film (and the fake ad campaigns), which outraged a lot of people.  Supporters of the film argued this was no different than the government&#8217;s expenses for the huge &#8220;join the European Union&#8221; ad campaign.  Both were advertising an ideology, it was better to also show a contrary view.  (Joining the European Union, because of easier trade with other EU nations, was thought by many Czechs to be a huge unwanted step towards materialism and consumerism.)</p><p>Like <a href="http://www.adbusters.org/" target="MoreLinks" onMouseUp="MoreLinks.focus();"><em>Adbusters</em></a>, <a href="http://www.theyesmen.org/movie" target="MoreLinks" onMouseUp="MoreLinks.focus();"><em>The Yes Men</em></a>, and some <a href="http://www.michaelmoore.com/" target="MoreLinks" onMouseUp="MoreLinks.focus();">Michael Moore</a> films, the artists set up circumstances that most clearly show the point they want to make.  The set up is what usually gets people really riled up, because people feel manipulated, and the films no longer retain an illusion of neutrality.  (Documentaries are rarely neutral. How up front a film is about its bias varies.)  They&#8217;re big, social, political practical jokes.</p><p>Lessons of the film:  1. Advertising is bad.  2.  Buying things won&#8217;t make you happy.  3.  Standing outside in a field on a sunny day is much better than going to a mall.</p><p><object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/Ba7wOFbYA7k"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/Ba7wOFbYA7k" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></p><p>Buy something about anti-consumerism:<br /> <em><a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&#038;location=http%3A%2F%2Fwww.amazon.com%2FCzech-Dream%2Fdp%2FB000LW7LWW%3Fie%3DUTF8%26s%3Ddvd%26qid%3D1189327716%26sr%3D8-1&#038;tag=arthereandnow-20&#038;linkCode=ur2&#038;camp=1789&#038;creative=9325" target="Amazon" onMouseUp="Amazon.focus();">Czech Dream</a></em> (US DVD release date December 4, 2007)<br /> Words by <a href="http://www.amazon.com/gp/search?ie=UTF8&#038;keywords=Adbusters&#038;tag=arthereandnow-20&#038;index=blended&#038;linkCode=ur2&#038;camp=1789&#038;creative=9325" target="Amazon" onMouseUp="Amazon.focus();">Adbusters and founder Kalle Lasn</a><br /> Work by <a href="http://www.amazon.com/gp/search?ie=UTF8&#038;keywords=Michael%20Moore&#038;tag=arthereandnow-20&#038;index=blended&#038;linkCode=ur2&#038;camp=1789&#038;creative=9325" target="Amazon" onMouseUp="Amazon.focus();">Michael Moore</a></p> ]]></content:encoded> <wfw:commentRss>http://www.arthereandnow.com/the-czech-dream-the-hoax-superstore-of-the-czech-republic/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
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